(i) Attitude Change Theory
(ii) Dissonance Theory
(iii) Reinforcement Theory
(iv) Uses and Gratification Theory
(v) Dependency Theory
(vi) Social Cognitive Theory
The effect theory that I would like to share is "Social Cognitive Theory". Based on the famous Korean song "OPPA GANGNAM STYLE", I found that social cognitive theory exist in this video...
* imitation- people from all over the world started creating music videos, imitating the dance steps.The dance steps are very addictive...
*identification- people start creating music videos in their own country or more likely their own state..due to the addiction of the song..
The official video of "OPPA GANGNAM STYLE"
The example of Social Cognitive Theory- "KL STYLE"
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